Are you always asking for bigger and bigger budgets?
Trust me – executives are tired of arm wrestling with you over budget. To them, it feels like you see the world through marketing-colored glasses and don’t truly understand the business.
When budget season comes around, here are a couple tips to keep you in the right headspace:
- Think like an owner. Would you increase the market budget if it were actually your money?
- Every dollar that doesn’t return more dollars could have been profit instead of marketing spend. In most businesses, profit is the goal.
- If there’s a piece of you that feels like a bigger budget is a vote of confidence from executives, then your insecurity is negotiating your budget on your behalf.
- If you want a bigger budget to do “better marketing,” remember better marketing isn’t the company’s goal.
Bigger budgets aren’t always better budgets.