Let me explain the genius of Mark Flint, our CEO.
Mark pulled me aside to tell me he got to meet the CEO of a HUGE, ultra-cool entertainment company. Definitely a company I admire.
“Wow” I said, “what did you learn?”
“The CEO credited the success of their brand building efforts to 2 things. One of those being their obsession with putting their logo on EVERYTHING. The same logo in the same color all of the time.”
That’s all Mark said.
That afternoon I drove home and saw our billboard on I-65. We had used our name, but not our logo (to leave more room for our photo).
It’s the same billboard Mark passes on his commute home.
I got it. It landed. He was so right and didn’t even have to say anything.
I hated seeing that billboard on my way home for the next 3 weeks
Now we put our logo on everything.
