Teddy Cheek

A New Definition for Marketing

When I decided to pursue a career in marketing, I assumed I’d spend my days writing catchy jingles and pitching ideas for commercials. At least that is what I’d seen on my favorite show, Full House.

Surely, this is marketing ⬇️⬇️⬇️

As an entry-level marketer I learned that more often marketing is drowning in emails , fielding “ideas” from everyone, and petitioning for a budget increase.

Are we marketing yet? 🙀

Years later, working with the founders of The Escape Game, I saw it for the first time…Real marketing

The 3 company founders wouldn’t even consider themselves “marketers,” but they are the best marketers I’ve ever known. They don’t use the latest jargon or subscribe to the hottest newsletters, but they know how to grow a business and sustain its success. 

And that’s what marketing is, right?

  • They know our customers. 👨‍👩‍👧‍👦
  • They ask the right questions. 🤨
  • They identify and pull the right growth levers. 📈
  • They obsess over the metrics that matter. 📊

Observing these founders has changed my definition of marketing…

Marketing is contributing meaningfully to the success of an organization, product, or idea

The definition is simple, but it doesn’t simplify things. Real marketing is hard. It’s not a checklist of tactics. It’s not assembling a team with the right technical skills. Marketing is part exploration, part instinct, and part execution. 

This definition keeps me in check. When I’m at my best, I never do anything just because it is “good marketing” or because  good marketing strategies should include X, Y, and Z. 

That’s fluff. That’s vanity. That’s for golf claps from other marketers. And it doesn’t matter.

How do you define marketing?

About Teddy Cheek

Hi, I’m Teddy

I’ve led marketing teams since 2013. I believe that good leadership is marketing’s only cheat code. More important than tactics or talent, it can send a team into hyperdrive. Fortunately for me, it’s a skill that can be developed. I hope my blog helps you build a dominant team and career you love.

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